Thursday, September 1, 2011

Back to the Start


Chipotle Mexican Grill has a mission - Food With Integrity.  Check out this short little animated video
about going back to the start.  Music by Willie Nelson.

I copied the following excerpt from Chipotle's website.  Of course if you read the fine print you will find that  not all of their 700 restaurants have meat from family farms but at least they are heading in the right direction.  All seven restaurants in the Seattle area do use sustainably raised meat.

It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value.
It means that we support and sustain family farmers who respect the land and the animals in their care.
It means that whenever possible we use meat from animals raised without the use of antibiotics or added hormones.
And it means that we source organic and local produce when practical. And that we use dairy from cows raised without the use of synthetic hormones.
Food With Integrity is a journey that started more than a decade ago and one that will never end.

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